Are Toy Makers Doing Enough to Protect Our Kids

Social media is a powerful tool that can be used to disseminate vital information to consumers. These days, most major food manufacturers and other product manufacturers use Facebook, Twitter and other outlets to promote their products for sale. However, manufacturers are not using social media technology to notify customers of recalled products, or potentially dangerous and defective products.

According to the group Kids in Danger, which advocates for childhood safety, manufacturers of children’s products who have recalled dangerous products are not informing their customer base of the recalls through their active Facebook accounts. According to the Illinois Attorney General, this is a problem because it is critical that parents be informed about any recalls that could affect them. The attorney general called the manufacturers out as not doing enough in the name of educating their customer base.

The Kids in Danger investigation admitted that fewer children are suffering fatal injuries from dangerous products these days; however, it also pointed out that return-rates for defective and recalled products are very low. ABC News also performed a detailed investigation last November, which revealed that the government considers a recall to be “good” if it achieves a 20 percent return rate on the defective products. Good enough for government work, perhaps?

The fact is that parents need to be very careful about what kinds of products they allow their children to play with. If it appears to be dangerous, keep the item away from children and do not wait for a recall announcement, which possibly will never occur or will come too late. Alternatively, if a recall announcement is made, the information may never even make its way to the parent.

Kids in Danger has created a free mobile phone application that parents can use to be informed of developments relating to dangerous toys. Also, parents whose children are harmed by dangerous and defective toys may have legal recourse available to pursue damages in court. A successfully navigated defective product action could be a way for parents to obtain money necessary to pay for medical costs stemming from their child’s injuries.