In the latest addition of Apple's iPhone, the 4S, the technology giant installed one of its most innovative features yet in digital assistant Siri. Siri is able to answer questions, provide directions, and perform additional tasks that its owner requests that it perform.

Yet, some consumers believe that the Siri feature can do just about anything.

One of those consumers, a man from Brooklyn, NY, shares that belief and accordingly, he has filed a lawsuit in a California federal court alleging that Apple portrayed a "misleading and deceptive message," regarding Siri, according to a Yahoo New article.

His civil complaint states, "in many of Apple's television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S's Siri feature, a represented functionality contrary to the actual operating results and performance of Siri."

Although, Siri has been yielded imperfect results to some consumers that does not automatically mean that Apple's message was misleading and/or deceptive. In order to succeed in his lawsuit the disgruntled NY man will likely have to prove that Apple knew that Siri could not perform certain tasks and went on to advertise that it could perform those very same tasks anyways.

Essentially, the plaintiff in this case will have probably have to prove intent to deceive, which is a difficult burden to prove. However, if he can sustain his difficult burden he will likely be able to collect a sizable damage award.

It will be interesting to see if Apple will actually litigate this case or whether it will dip into its vast array of resources and settle this case early in order to avoid ongoing negative publicity.

What do you think?

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